TGSP: The Natural Edible Market in California, TransCanna’s Opportunity

This week on TGSP: We speak with Shawn Shevlin about his brand in the California cannabis market, SolDaze. It’s an all-natural product that stands out in a group of high sugar sweets, it also has gained a lot of attention from the California consumers. TransCanna Holdings (CSE:TCAN) just announced an LOI to acquire SolDaze– we…

TGSP 212: New IPO: TransCanna Holdings & California Supply Chain

This week on TGSP: TransCanna Holdings Inc. (TransCanna) (CSE: TCAN) through its California subsidiaries manages companies that help cannabis cultivators and manufacturers attract customers and deliver orders—fulfilling two key missing components from the supply chain. TransCanna’s management team has significant experience in California’s cannabis industry. TransCanna’s CEO and Chairman is James Pakulis, a pioneer in…

Why Marketing Cannabis Is A Conundrum In Canada

A creative communications strategy is the most effective way to amplify a brand’s message. Most reporters from the mainstream media have only recently been introduced to the cannabis industry and will look to PR professionals to act as advisors and educators. In many spheres, cannabis companies will have to combat ingrained prejudice and stigma, a hangover from centuries of prohibition and will need to not only legitimize their brand, but the industry itself.