From niche luxury to design focused brands the Green Scene Podcast will help you learn about the new and innovative cannabis lifestyle brands that are targeting consumers.

TGSP: The Natural Edible Market in California, TransCanna’s Opportunity

This week on TGSP: We speak with Shawn Shevlin about his brand in the California cannabis market, SolDaze. It’s an all-natural product that stands out in a group of high sugar sweets, it also has gained a lot of attention from the California consumers. TransCanna Holdings (CSE:TCAN) just announced an LOI to acquire SolDaze– we…

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Why Marketing Cannabis Is A Conundrum In Canada

A creative communications strategy is the most effective way to amplify a brand’s message. Most reporters from the mainstream media have only recently been introduced to the cannabis industry and will look to PR professionals to act as advisors and educators. In many spheres, cannabis companies will have to combat ingrained prejudice and stigma, a hangover from centuries of prohibition and will need to not only legitimize their brand, but the industry itself.

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